Vision & Engagement // 02

A Commitment Beyond the Cup

Ki Vibration Matcha was never meant to grow for its own sake. As the business grows, so should our ability to contribute—to the communities we encounter, to the people and places behind Japanese tea, and to work that reaches far beyond a cup.

30%
Profit Commitment

Dedicated directly to nonprofit work, community enrichment, and regenerative agricultural causes.

Field Involvement

Active Presence & Continuous Learning

That means committing 30% of our profits to nonprofit work, while continuing to show up, learn, participate, and contribute within the Japanese tea community ourselves.

葉
“The more we’re fortunate enough to build, the more we hope to give back.”

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Origin & Field Work

Active Engagement: Japanese Tea Culture and History

Sept 8th Makurazaki, Kagoshima

NARO (National Agriculture and Food Research Organization) Makurazaki Tea Research Station

Government Scientific Research Institution

Learn about tea cultivar breeding, genetic resources, matcha suitability, climate resilience and sustainable production in southern Japan.

Sept 9th Prefectural Tea Market

Kagoshima Prefecture Tea Competition and Tea-Farm Management Improvement Contest

令和8年度 鹿児島県茶品評会・経営改善コンクール

Observe the professional evaluation of Kagoshima-grown teas, including judging for appearance, aroma, color and flavor, at the Kagoshima Prefectural Tea Market.

Sept 10th Kagoshima

Kagoshima Prefecture Young Tea Professionals Association Tea Quality Improvement Competition Judging Session

鹿児島県茶業青年の会「茶品質向上共進会審査会」

Observe young Kagoshima tea professionals presenting their teas for expert evaluation, technical improvement and recognition based on identifying cultivars, origins and quality through sensory evaluation.

Sept 16th Kagoshima

Kagoshima Tea University

鹿児島お茶大学 ― お茶在りし処、学び舎 3rd ―

Participate in tea lectures, industry discussions, sensory evaluation and cha-kabuki while connecting with Kagoshima’s emerging tea community.

Nov 11th–13th, 2026 Japan

JFEX 2026 Winter (Japan International Food & Beverage Expo)

Major B2B Trade Show

A major business-to-business trade show for the international food and beverage industry.

Nov 12th Tokyo

International Matcha Congress 2026 at TOFROM YAESU Tower in Tokyo

Global Industry Summit

Engage with global matcha producers on the topics of the global matcha market, the future of matcha from the café industry perspective, the scientific and cultural value of matcha, the development of the matcha industry ecosystem, and the future of a sustainable matcha industry, including the definition of Matcha Grading.

Nov 15th, 2026

Japanese Tea Conference

Japanese Tea · Innovation

Explore the international side of Japanese tea and innovation, and promote the traditional yet innovative approach that continues to shape Japanese tea.